Version: BS.202312.03CoP
Bluestone.app is committed to protecting and respecting your privacy online and offline. This page provides details of how our website uses Cookies, and any additional Website tracking technologies to build a profile of your online activity on our website at www.bluestone.app.
Our website uses cookies. A cookie is a small file of letters and numbers that we put on your computer. This helps us to distinguish you from other users of our website and helps us to provide you with a better experience when you browse our website, thereby allowing us to improve our website over time.
Cookie Banner and preferences
When you first visit the Bluestone.app website, you will be presented with a cookie banner which explains that we use cookies and similar technologies on the website. This banner allows you to make a selection to provide or withhold consent for non-essential cookies, including analytics and tracking technologies. You can accept all cookies, reject all non-essential cookies or manage your preferences by category. Our website will only place non-essential cookies if you provide your consent.
Some of the cookies we use on our website are essential, and the website will not work as expected without them. These cookies are set when you submit a form or interact with the site by doing something that goes beyond clicking on simple links.
Consent for Analytics and Tracking Cookies
We use analytics and tracking cookies including Google Analytics and Microsoft Clarity to help us to understand how visitors use our website and to improve its performance. These cookies are not essential for the operation of the website and will only be set if you provide your consent through the cookie banner. If you do not consent, these cookies will not be placed on your device
Some cookies are third-party cookies. These are set by partner organisations, such as Google. These may be used for marketing or advertising and are based on your actions taken on our website.
Withdrawal of Consent
You can withdraw or update your cookie preferences at any time through our “Manage Cookies” link available at the bottom of each page on our website. This allows you to change your settings by category and to withdraw consent for analytics or tracking cookies that you previously accepted.
For further, general information about cookies, please visit the All About Cookies website.
We use a number of cookies and scripts on our website to ensure it performs well, protects our visitors against security threats and for website traffic analysis purposes. We have provided further details of the cookies we use in the table below.
Name: Google Tag Manager
Purpose: Manages and deploys tracking tags on this site. It does not set cookies itself, but may load other scripts that set cookies depending on your consent preferences.
Duration: N/A.
More information: GTM help.
Name: Google Ads Remarketing
Purpose: Enables us to show relevant ads to users who have previously visited our website. It collects anonymous browsing information to build remarketing audiences. Cookies are only set with your consent.
Duration: Typically up to 90 days.
More information: Google Ads cookies.
Name: Spotler (Gator Leads)
Purpose: Spotler is loaded as a script on this website to support the operation of forms. It does not itself set cookies or track browsing activity. The script enables data entered into forms on the site to be passed into our CRM system for our own use. Spotler does not collect, use, or have access to the data submitted through these forms, and has no direct relationship with website visitors.
Duration: N/A (no cookies are set by Spotler)
More information: Spotler privacy.
Name: Google Web Fonts
Purpose: Provides typography for this website. No cookies are set directly. However, requests to Google Fonts servers may log your IP address and browser details to ensure performance and security.
Duration: N/A.
More information: Google Fonts privacy.
Name: Google reCAPTCHA
Purpose: Protects forms and site functionality from bots and automated abuse. reCAPTCHA sets cookies (such as _GRECAPTCHA) and collects technical data (e.g. IP address, interaction behaviour) to confirm human activity.
Duration: Some cookies are session-based; others may persist up to 6 months.
More information: reCAPTCHA privacy.
Name: Google Analytics 4 (GA4)
Purpose: GA4 tracks how visitors interact with this website. It sets a pseudonymous client ID to associate visits and actions, helping us review site performance and improve user experience. GA4 respects consent choices and only sets cookies when you opt in via the cookie banner or preferences icon.
Duration: Cookies last up to 2 years. Session-based data typically expires after 30 minutes of inactivity.
More information: GA4 cookies.
Name: Adobe Fonts
Purpose: Adobe Fonts provides typography services for this website. It does not set or use cookies. However, limited technical information (such as IP address or browser details) may be transmitted to Adobe in order to deliver the fonts and maintain service reliability.
Duration: No cookies stored.
More information: Adobe Fonts privacy.
Name: HubSpot Tracking
Purpose: HubSpot sets cookies (e.g. __hstc for visitor tracking, __hssrc for session status, messagesUtk for chat). These cookies help us understand visitor behaviour, support lead tracking, and personalise content. They are only set if you consent via the cookie banner or preferences icon.
Duration: Ranges from session-based to up to 6 months.
More information: HubSpot cookies.
Name: Microsoft Clarity
Purpose: Microsoft Clarity uses cookies to assign pseudonymous IDs and track how visitors interact with the site (e.g. clicks, scrolls, session recordings). These insights help us improve site usability. Cookies are only set if you consent to analytics via the cookie banner or preferences icon.
Duration: _clck ~1 year; _clsk ~1 day; CLID ~1 year.
More information: Microsoft Clarity cookies.
Name: Microsoft Advertising
Purpose: Tracks conversions and builds anonymous audiences for Microsoft Ads campaigns. Helps us measure the effectiveness of advertising. Only active with your consent for marketing cookies.
Duration: Typically up to 90 days.
More information: Microsoft Advertising privacy.
Name: Global Site Tag (gtag.js)
Purpose: gtag.js is a script loader for Google Analytics and Google Ads. It does not itself set cookies but enables other Google services to do so, based on your consent choices.
Duration: N/A.
More information: Google Tag docs.
Name: Google Ads User List
Purpose: Used to build user lists for remarketing and conversion tracking. This helps us measure ad effectiveness and reach interested audiences. Only active with consent.
Duration: Up to 90 days.
More information: Google Ads cookies.
We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration purposes. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.
For further information about how Bluestone may use data collected about you from our website, please review our Privacy Policy.
Questions, comments and requests regarding our cookie policy are welcomed and should be addressed to marketing@bluestone.app or in writing to Bluestone, Lakeside House, Navigation Court, Wakefield, WF2 7BJ. For a more detailed overview of cookies, including how to control and disable them, please visit: http://www.allaboutcookies.org.
We reserve the right to update this Cookie Policy. To ensure that you remain updated on our use of cookies and scripts, please bookmark this page and check for updates or contact with any questions.
